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The differences between managers of online communications and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of online communications and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $69,242 average annual salary of a manager of online communications.
The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Manager Of Online Communications | Senior Manager Of Marketing | |
| Yearly salary | $69,242 | $118,350 |
| Hourly rate | $33.29 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 73,210 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Managers of online communications and senior managers of marketing have different pay scales, as shown below.
| Manager Of Online Communications | Senior Manager Of Marketing | |
| Average salary | $69,242 | $118,350 |
| Salary range | Between $45,000 And $106,000 | Between $92,000 And $151,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Merrimack College | Roku |
| Best paying industry | Professional | Technology |
There are a few differences between a manager of online communications and a senior manager of marketing in terms of educational background:
| Manager Of Online Communications | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of online communications' and senior managers of marketing' demographics:
| Manager Of Online Communications | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |