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The differences between managers of online communications and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of online communications and a social media manager. Additionally, a social media manager has an average salary of $70,287, which is higher than the $69,242 average annual salary of a manager of online communications.
The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Manager Of Online Communications | Social Media Manager | |
| Yearly salary | $69,242 | $70,287 |
| Hourly rate | $33.29 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 73,210 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Managers of online communications and social media managers have different pay scales, as shown below.
| Manager Of Online Communications | Social Media Manager | |
| Average salary | $69,242 | $70,287 |
| Salary range | Between $45,000 And $106,000 | Between $50,000 And $98,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Merrimack College | Microsoft |
| Best paying industry | Professional | Technology |
There are a few differences between a manager of online communications and a social media manager in terms of educational background:
| Manager Of Online Communications | Social Media Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of online communications' and social media managers' demographics:
| Manager Of Online Communications | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |