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Market research consultant vs executive consultant

The differences between market research consultants and executive consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a market research consultant, becoming an executive consultant takes usually requires 8-10 years. Additionally, an executive consultant has an average salary of $131,331, which is higher than the $85,073 average annual salary of a market research consultant.

The top three skills for a market research consultant include client facing, risk management and powerpoint. The most important skills for an executive consultant are healthcare, business development, and financial services.

Market research consultant vs executive consultant overview

Market Research ConsultantExecutive Consultant
Yearly salary$85,073$131,331
Hourly rate$40.90$63.14
Growth rate19%10%
Number of jobs76,424118,432
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 67%
Average age3739
Years of experience610

What does a market research consultant do?

A market research consultant specializes in developing and recommending strategies to optimize a company's marketing operations. They perform extensive market research and analysis, gather and analyze client feedback, spearhead surveys and studies to determine how the current marketing projects affect the consumers, and develop social media techniques to raise brand awareness and public interest. Using their research findings, a market research consultant develops conclusions and recommendations that adhere to the company's goals. Moreover, there are instances when a market research consultant participates in planning and creating marketing programs and materials.

What does an executive consultant do?

An executive consultant gives support and guidance to the company's management team. Their duties may vary depending on each client's needs. Other companies hire consultants to solve a particular problem or assist with operations, employees, or strategic planning. They advise partner companies in business development opportunities to pursue financial goals and financial growth. They can also provide consulting services for non-profit organizations to act as an executive member.

Market research consultant vs executive consultant salary

Market research consultants and executive consultants have different pay scales, as shown below.

Market Research ConsultantExecutive Consultant
Average salary$85,073$131,331
Salary rangeBetween $54,000 And $132,000Between $90,000 And $190,000
Highest paying CityRenton, WASouth San Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyInvescoMayo Clinic
Best paying industry-Technology

Differences between market research consultant and executive consultant education

There are a few differences between a market research consultant and an executive consultant in terms of educational background:

Market Research ConsultantExecutive Consultant
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 67%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Market research consultant vs executive consultant demographics

Here are the differences between market research consultants' and executive consultants' demographics:

Market Research ConsultantExecutive Consultant
Average age3739
Gender ratioMale, 53.1% Female, 46.9%Male, 67.2% Female, 32.8%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between market research consultant and executive consultant duties and responsibilities

Market research consultant example responsibilities.

  • Manage existing client relationships and provide support during origination process which improve overall customer relations.
  • Develop and enhance existing SQL queries to complete business processes.
  • Deliver the results in interactive PowerPoint presentations and 'leave behind' custom reports.
  • Extract data from existing data stores using data query technology (SQL).
  • Study and assess first hand responses towards Facebook posts conduct by businesses and organizations (ex.
  • Pull, manipulate and interpret large amounts of data via SPSS and provide meaningful and actionable analysis and reports.
  • Show more

Executive consultant example responsibilities.

  • Recruit to manage key client engagements to define global strategic sourcing projects and solutions to utilize technology and advance ERP systems.
  • Manage e-commerce website and direct email campaigns to wholesale and retail customers, initiate SEO plan: organic and paid search.
  • Manage design and development of cloud-base billing application for streamlining payroll and invoicing, as well as offering real-time business analytics.
  • Own the PMO, reporting to the COO/CEO.
  • Lead and develop the expertise of individuals in the PMO.
  • Develop protocols for RFP initiation and execution.
  • Show more

Market research consultant vs executive consultant skills

Common market research consultant skills
  • Client Facing, 17%
  • Risk Management, 7%
  • PowerPoint, 6%
  • Project Management, 5%
  • Financial Services, 4%
  • Data Analysis, 4%
Common executive consultant skills
  • Healthcare, 17%
  • Business Development, 8%
  • Financial Services, 8%
  • Project Management, 7%
  • Process Improvement, 6%
  • C-Suite, 5%

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