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The differences between market research consultants and market researchers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research consultant and a market researcher. Additionally, a market research consultant has an average salary of $85,073, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for a market research consultant include client facing, risk management and powerpoint. The most important skills for a market researcher are data analysis, primary research, and data collection.
| Market Research Consultant | Market Researcher | |
| Yearly salary | $85,073 | $52,309 |
| Hourly rate | $40.90 | $25.15 |
| Growth rate | 19% | 19% |
| Number of jobs | 76,424 | 23,734 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research consultant specializes in developing and recommending strategies to optimize a company's marketing operations. They perform extensive market research and analysis, gather and analyze client feedback, spearhead surveys and studies to determine how the current marketing projects affect the consumers, and develop social media techniques to raise brand awareness and public interest. Using their research findings, a market research consultant develops conclusions and recommendations that adhere to the company's goals. Moreover, there are instances when a market research consultant participates in planning and creating marketing programs and materials.
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
Market research consultants and market researchers have different pay scales, as shown below.
| Market Research Consultant | Market Researcher | |
| Average salary | $85,073 | $52,309 |
| Salary range | Between $54,000 And $132,000 | Between $32,000 And $84,000 |
| Highest paying City | Renton, WA | Linden, NJ |
| Highest paying state | Washington | Delaware |
| Best paying company | Invesco | Meta |
| Best paying industry | - | Automotive |
There are a few differences between a market research consultant and a market researcher in terms of educational background:
| Market Research Consultant | Market Researcher | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research consultants' and market researchers' demographics:
| Market Research Consultant | Market Researcher | |
| Average age | 37 | 37 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |