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The differences between market research consultants and operations consultants can be seen in a few details. Each job has different responsibilities and duties. Additionally, an operations consultant has an average salary of $87,229, which is higher than the $85,073 average annual salary of a market research consultant.
The top three skills for a market research consultant include client facing, risk management and powerpoint. The most important skills for an operations consultant are risk management, strong analytical, and business process.
| Market Research Consultant | Operations Consultant | |
| Yearly salary | $85,073 | $87,229 |
| Hourly rate | $40.90 | $41.94 |
| Growth rate | 19% | 11% |
| Number of jobs | 76,424 | 122,880 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 68% |
| Average age | 37 | 44 |
| Years of experience | 6 | - |
A market research consultant specializes in developing and recommending strategies to optimize a company's marketing operations. They perform extensive market research and analysis, gather and analyze client feedback, spearhead surveys and studies to determine how the current marketing projects affect the consumers, and develop social media techniques to raise brand awareness and public interest. Using their research findings, a market research consultant develops conclusions and recommendations that adhere to the company's goals. Moreover, there are instances when a market research consultant participates in planning and creating marketing programs and materials.
The duties of an operations consultant may vary in one's place or industry of employment. Typically, their responsibilities revolve around working with clients to determine a business's strengths and weaknesses, identifying areas needing focus and development, and utilizing expertise in devising cost-effective strategies for improvement. Moreover, an operations consultant must produce evaluation and progress reports, facilitate budget coordination and training activities, and introduce new technologies. It is also essential to implement the company's policies and regulations, all while adhering to their vision and mission.
Market research consultants and operations consultants have different pay scales, as shown below.
| Market Research Consultant | Operations Consultant | |
| Average salary | $85,073 | $87,229 |
| Salary range | Between $54,000 And $132,000 | Between $65,000 And $116,000 |
| Highest paying City | Renton, WA | San Francisco, CA |
| Highest paying state | Washington | Hawaii |
| Best paying company | Invesco | eBay |
| Best paying industry | - | Finance |
There are a few differences between a market research consultant and an operations consultant in terms of educational background:
| Market Research Consultant | Operations Consultant | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Western Carolina University |
Here are the differences between market research consultants' and operations consultants' demographics:
| Market Research Consultant | Operations Consultant | |
| Average age | 37 | 44 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 62.7% Female, 37.3% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1% | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |