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The differences between market research consultants and research consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research consultant and a research consultant. Additionally, a market research consultant has an average salary of $85,073, which is higher than the $83,492 average annual salary of a research consultant.
The top three skills for a market research consultant include client facing, risk management and powerpoint. The most important skills for a research consultant are data collection, medicaid, and business development.
| Market Research Consultant | Research Consultant | |
| Yearly salary | $85,073 | $83,492 |
| Hourly rate | $40.90 | $40.14 |
| Growth rate | 19% | 19% |
| Number of jobs | 76,424 | 61,865 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 61% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research consultant specializes in developing and recommending strategies to optimize a company's marketing operations. They perform extensive market research and analysis, gather and analyze client feedback, spearhead surveys and studies to determine how the current marketing projects affect the consumers, and develop social media techniques to raise brand awareness and public interest. Using their research findings, a market research consultant develops conclusions and recommendations that adhere to the company's goals. Moreover, there are instances when a market research consultant participates in planning and creating marketing programs and materials.
A research consultant is an individual who is responsible for collecting and analyzing multiple types of data across a variety of formats and present research reports for research and analytics companies, public institutions, and private businesses. Research consultants are required to design research strategies to complete the needs of research projects as well as create a basic plan of action for finding data. They may use online resources, phone surveys, and other data-collection methods to find and collect data. Research consultants must also assign investigative teams to verify and double-check the collected data.
Market research consultants and research consultants have different pay scales, as shown below.
| Market Research Consultant | Research Consultant | |
| Average salary | $85,073 | $83,492 |
| Salary range | Between $54,000 And $132,000 | Between $60,000 And $115,000 |
| Highest paying City | Renton, WA | New York, NY |
| Highest paying state | Washington | New York |
| Best paying company | Invesco | Microsoft |
| Best paying industry | - | Education |
There are a few differences between a market research consultant and a research consultant in terms of educational background:
| Market Research Consultant | Research Consultant | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 61% |
| Most common major | Business | Psychology |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research consultants' and research consultants' demographics:
| Market Research Consultant | Research Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 48.2% Female, 51.8% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |