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The differences between market researchers and research managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market researcher and a research manager. Additionally, a research manager has an average salary of $82,894, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for a market researcher include data analysis, primary research and data collection. The most important skills for a research manager are market research, analytics, and quantitative research.
| Market Researcher | Research Manager | |
| Yearly salary | $52,309 | $82,894 |
| Hourly rate | $25.15 | $39.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,734 | 48,867 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 69% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
A Research Manager performs research, data collection, and economic, statistical, and demographic analysis. They also determine and implement research and development strategies, policies, and plans.
Market researchers and research managers have different pay scales, as shown below.
| Market Researcher | Research Manager | |
| Average salary | $52,309 | $82,894 |
| Salary range | Between $32,000 And $84,000 | Between $51,000 And $133,000 |
| Highest paying City | Linden, NJ | San Francisco, CA |
| Highest paying state | Delaware | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Automotive | Finance |
There are a few differences between a market researcher and a research manager in terms of educational background:
| Market Researcher | Research Manager | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market researchers' and research managers' demographics:
| Market Researcher | Research Manager | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.4% Female, 51.6% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.1% White, 65.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |