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The differences between market researchers and user experience researchers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market researcher and a user experience researcher. Additionally, a user experience researcher has an average salary of $99,849, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for a market researcher include data analysis, primary research and data collection. The most important skills for a user experience researcher are user research, user experience, and research methods.
| Market Researcher | User Experience Researcher | |
| Yearly salary | $52,309 | $99,849 |
| Hourly rate | $25.15 | $48.00 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,734 | 24,148 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 67% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
A user experience (UX) researcher is an individual who is responsible for analyzing actual consumer behavior and needs to design products and services that may have an impact on business companies. User experience researchers provide informed insights and then work with product managers to turn these insights into consumer-centric results that resonate with customers. They are required to conduct in-depth and advanced research both in qualitative and quantitative methods to identify user needs and goals and provide recommendations for improvement. User experience researchers are also required to participate in the recruitment activities for user research.
Market researchers and user experience researchers have different pay scales, as shown below.
| Market Researcher | User Experience Researcher | |
| Average salary | $52,309 | $99,849 |
| Salary range | Between $32,000 And $84,000 | Between $73,000 And $135,000 |
| Highest paying City | Linden, NJ | San Francisco, CA |
| Highest paying state | Delaware | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Automotive | Start-up |
There are a few differences between a market researcher and a user experience researcher in terms of educational background:
| Market Researcher | User Experience Researcher | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 67% |
| Most common major | Business | Psychology |
| Most common college | University of Georgia | University of Maryland - College Park |
Here are the differences between market researchers' and user experience researchers' demographics:
| Market Researcher | User Experience Researcher | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.4% Female, 51.6% | Male, 44.2% Female, 55.8% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |