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The differences between marketing communications assistants and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications assistant and a marketing and sales coordinator. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Marketing Communications Assistant | Marketing And Sales Coordinator | |
| Yearly salary | $51,115 | $45,306 |
| Hourly rate | $24.57 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,560 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Marketing communications assistants and marketing and sales coordinators have different pay scales, as shown below.
| Marketing Communications Assistant | Marketing And Sales Coordinator | |
| Average salary | $51,115 | $45,306 |
| Salary range | Between $34,000 And $76,000 | Between $33,000 And $61,000 |
| Highest paying City | Neptune, NJ | Alameda, CA |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Microsoft | AIG |
| Best paying industry | Finance | Professional |
There are a few differences between a marketing communications assistant and a marketing and sales coordinator in terms of educational background:
| Marketing Communications Assistant | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications assistants' and marketing and sales coordinators' demographics:
| Marketing Communications Assistant | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.0% Female, 76.0% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |