Post job

Marketing communications assistant vs marketing & events coordinator

The differences between marketing communications assistants and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications assistant and a marketing & events coordinator. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Marketing communications assistant vs marketing & events coordinator overview

Marketing Communications AssistantMarketing & Events Coordinator
Yearly salary$51,115$41,447
Hourly rate$24.57$19.93
Growth rate19%19%
Number of jobs88,56084,375
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Average age3737
Years of experience66

What does a marketing communications assistant do?

A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Marketing communications assistant vs marketing & events coordinator salary

Marketing communications assistants and marketing & events coordinators have different pay scales, as shown below.

Marketing Communications AssistantMarketing & Events Coordinator
Average salary$51,115$41,447
Salary rangeBetween $34,000 And $76,000Between $31,000 And $54,000
Highest paying CityNeptune, NJJersey City, NJ
Highest paying stateNew JerseyNew Jersey
Best paying companyMicrosoftA.T. Kearney
Best paying industryFinanceStart-up

Differences between marketing communications assistant and marketing & events coordinator education

There are a few differences between a marketing communications assistant and a marketing & events coordinator in terms of educational background:

Marketing Communications AssistantMarketing & Events Coordinator
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing communications assistant vs marketing & events coordinator demographics

Here are the differences between marketing communications assistants' and marketing & events coordinators' demographics:

Marketing Communications AssistantMarketing & Events Coordinator
Average age3737
Gender ratioMale, 24.0% Female, 76.0%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing communications assistant and marketing & events coordinator duties and responsibilities

Marketing communications assistant example responsibilities.

  • Manage and maintain intranet web content utilizing a frame-base program and HTML.
  • Coordinate video production for YouTube channel, managing third party filmmaker on content (script), capturing and editing.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Maintain Facebook page; create status updates with content relevant to target market.
  • Identify and restructure social media presence on Facebook, with metrics measuring improve reach and engagement.
  • Work on integrating with Google business and SEO techniques to make it to in search engine.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Marketing communications assistant vs marketing & events coordinator skills

Common marketing communications assistant skills
  • HTML, 7%
  • Press Releases, 7%
  • Email Campaigns, 6%
  • PowerPoint, 6%
  • Facebook, 5%
  • Customer Database, 4%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

Browse business and financial jobs