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The differences between marketing communications assistants and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications assistant and a marketing & events coordinator. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing communications assistant include HTML, press releases and email campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Marketing Communications Assistant | Marketing & Events Coordinator | |
| Yearly salary | $51,115 | $41,447 |
| Hourly rate | $24.57 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 88,560 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing communications assistants and marketing & events coordinators have different pay scales, as shown below.
| Marketing Communications Assistant | Marketing & Events Coordinator | |
| Average salary | $51,115 | $41,447 |
| Salary range | Between $34,000 And $76,000 | Between $31,000 And $54,000 |
| Highest paying City | Neptune, NJ | Jersey City, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Microsoft | A.T. Kearney |
| Best paying industry | Finance | Start-up |
There are a few differences between a marketing communications assistant and a marketing & events coordinator in terms of educational background:
| Marketing Communications Assistant | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications assistants' and marketing & events coordinators' demographics:
| Marketing Communications Assistant | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.0% Female, 76.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |