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The differences between marketing communications managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing communications manager and a marketing program manager. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a marketing communications manager include web content, marketing campaigns and digital marketing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Marketing Communications Manager | Marketing Program Manager | |
| Yearly salary | $84,146 | $86,807 |
| Hourly rate | $40.45 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,556 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Marketing communications managers and marketing program managers have different pay scales, as shown below.
| Marketing Communications Manager | Marketing Program Manager | |
| Average salary | $84,146 | $86,807 |
| Salary range | Between $60,000 And $117,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Boston Consulting Group | Meta |
| Best paying industry | Finance | Transportation |
There are a few differences between a marketing communications manager and a marketing program manager in terms of educational background:
| Marketing Communications Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications managers' and marketing program managers' demographics:
| Marketing Communications Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 32.3% Female, 67.7% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |