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The differences between marketing communications managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing communications manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a marketing communications manager include web content, marketing campaigns and digital marketing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Marketing Communications Manager | Senior Manager Of Marketing | |
| Yearly salary | $84,146 | $118,350 |
| Hourly rate | $40.45 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,556 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Marketing communications managers and senior managers of marketing have different pay scales, as shown below.
| Marketing Communications Manager | Senior Manager Of Marketing | |
| Average salary | $84,146 | $118,350 |
| Salary range | Between $60,000 And $117,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Boston Consulting Group | Roku |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing communications manager and a senior manager of marketing in terms of educational background:
| Marketing Communications Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications managers' and senior managers of marketing' demographics:
| Marketing Communications Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 32.3% Female, 67.7% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |