Marketing manager vs marketing program manager

The differences between marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and a marketing program manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Marketing manager vs marketing program manager overview

	Marketing Manager	Marketing Program Manager
Yearly salary	$104,550	$86,807
Hourly rate	$50.26	$41.73
Growth rate	10%	10%
Number of jobs	89,627	173,228
Job satisfaction	3	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Marketing manager vs marketing program manager salary

Marketing managers and marketing program managers have different pay scales, as shown below.

	Marketing Manager	Marketing Program Manager
Average salary	$104,550	$86,807
Salary range	Between $71,000 And $153,000	Between $64,000 And $116,000
Highest paying City	Menlo Park, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	Meta
Best paying industry	Technology	Transportation

Differences between marketing manager and marketing program manager education

There are a few differences between a marketing manager and a marketing program manager in terms of educational background:

	Marketing Manager	Marketing Program Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing manager vs marketing program manager demographics

Here are the differences between marketing managers' and marketing program managers' demographics:

	Marketing Manager	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 44.4% Female, 55.6%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing manager and marketing program manager duties and responsibilities

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Marketing manager vs marketing program manager skills

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Marketing Manager
Marketing Manager vs Marketing Program Manager

Updated January 8, 2025

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