Marketing team member vs head of marketing

The differences between marketing team members and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team member and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $28,893 average annual salary of a marketing team member.

The top three skills for a marketing team member include wine, facebook and instagram. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Marketing team member vs head of marketing overview

	Marketing Team Member	Head Of Marketing
Yearly salary	$28,893	$137,829
Hourly rate	$13.89	$66.26
Growth rate	10%	10%
Number of jobs	222,235	92,557
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Marketing team member vs head of marketing salary

Marketing team members and heads of marketing have different pay scales, as shown below.

	Marketing Team Member	Head Of Marketing
Average salary	$28,893	$137,829
Salary range	Between $23,000 And $36,000	Between $93,000 And $203,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Media

Differences between marketing team member and head of marketing education

There are a few differences between a marketing team member and a head of marketing in terms of educational background:

	Marketing Team Member	Head Of Marketing
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing team member vs head of marketing demographics

Here are the differences between marketing team members' and heads of marketing' demographics:

	Marketing Team Member	Head Of Marketing
Average age	39	39
Gender ratio	Male, 41.6% Female, 58.4%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing team member and head of marketing duties and responsibilities

Marketing team member example responsibilities.

Manage Instagram account during events through behind-the-scenes Instagram stories.
Manage all benefits and payroll administration, including analyzing plans and making recommendations for plan design changes.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Set up & run a table at the Florida, NY farmer's market & sell soap
Post biweekly images on Instagram.
Promote brand awareness through SEO optimization and attractive web design.

Head of marketing example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish and maintain a dashboard of key sales and operational metrics (KPIs).
Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
Create PowerPoint audio and video presentations.
Track and analyze program effectiveness to determine ROI and prioritize resources.

Marketing team member vs head of marketing skills

Common marketing team member skills

Wine, 63%
Facebook, 5%
Instagram, 3%
Twitter, 3%
Market Research, 2%
Community Outreach, 2%

Common head of marketing skills

Digital Marketing, 12%
Integrated Marketing, 6%
Marketing Campaigns, 4%
KPIs, 3%
Channel Marketing, 3%
Google Analytics, 3%

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Marketing Team Member vs Head Of Marketing

Updated January 8, 2025

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