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Marketing team member vs marketing lead

The differences between marketing team members and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing team member and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $28,893 average annual salary of a marketing team member.

The top three skills for a marketing team member include wine, facebook and instagram. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Marketing team member vs marketing lead overview

Marketing Team MemberMarketing Lead
Yearly salary$28,893$104,664
Hourly rate$13.89$50.32
Growth rate10%10%
Number of jobs222,23592,987
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 72%
Average age3939
Years of experience1010

Marketing team member vs marketing lead salary

Marketing team members and marketing leads have different pay scales, as shown below.

Marketing Team MemberMarketing Lead
Average salary$28,893$104,664
Salary rangeBetween $23,000 And $36,000Between $74,000 And $146,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Technology

Differences between marketing team member and marketing lead education

There are a few differences between a marketing team member and a marketing lead in terms of educational background:

Marketing Team MemberMarketing Lead
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing team member vs marketing lead demographics

Here are the differences between marketing team members' and marketing leads' demographics:

Marketing Team MemberMarketing Lead
Average age3939
Gender ratioMale, 41.6% Female, 58.4%Male, 50.8% Female, 49.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing team member and marketing lead duties and responsibilities

Marketing team member example responsibilities.

  • Manage Instagram account during events through behind-the-scenes Instagram stories.
  • Manage all benefits and payroll administration, including analyzing plans and making recommendations for plan design changes.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Set up & run a table at the Florida, NY farmer's market & sell soap
  • Post biweekly images on Instagram.
  • Promote brand awareness through SEO optimization and attractive web design.
  • Show more

Marketing lead example responsibilities.

  • Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Re-Design marketing materials, Facebook page, LinkedIn page and website.
  • Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
  • Coordinate and responsible for MDF fund deployment.
  • Show more

Marketing team member vs marketing lead skills

Common marketing team member skills
  • Wine, 63%
  • Facebook, 5%
  • Instagram, 3%
  • Twitter, 3%
  • Market Research, 2%
  • Community Outreach, 2%
Common marketing lead skills
  • Digital Marketing, 15%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • Integrated Marketing, 3%
  • Healthcare, 3%
  • Twitter, 3%

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