Marketing team member vs online marketing manager

Differences between marketing team member and online marketing manager duties and responsibilities

Marketing team member example responsibilities.

• Manage Instagram account during events through behind-the-scenes Instagram stories.
• Manage all benefits and payroll administration, including analyzing plans and making recommendations for plan design changes.
• Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
• Set up & run a table at the Florida, NY farmer's market & sell soap
• Post biweekly images on Instagram.
• Promote brand awareness through SEO optimization and attractive web design.
Show more

Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
Show more