Media executive vs business development director

Differences between media executive and business development director duties and responsibilities

Media executive example responsibilities.

• Manage company website including photography of all images, update images and information as necessary.
• Boost ads for certain target audiences on Facebook.
• Prepare and deliver effective monthly reports to prove ROI.
• Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
• Organize and run several events in the community to communicate company information.

Business development director example responsibilities.

• Create and manage business development, government affairs and public relations initiatives to achieve growth objectives for this correctional healthcare company.
• Achieve access to SVP level resulting in significant new business.
• Manage network services, e-ticketing and packaging solutions, CRM solutions, message management, and e-provisioning/identity management/security solutions.
• Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
• Track all sales and marketing activities using a CRM program and analyze data to optimize business development approach and management
• Collaborate with the marketing team to ensure laser focuse messages at all conferences and trade shows ensuring competitive logistics solution offerings.
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