Media executive vs business development executive

Differences between media executive and business development executive duties and responsibilities

Media executive example responsibilities.

• Manage company website including photography of all images, update images and information as necessary.
• Boost ads for certain target audiences on Facebook.
• Prepare and deliver effective monthly reports to prove ROI.
• Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
• Organize and run several events in the community to communicate company information.

Business development executive example responsibilities.

• Manage and monitor the company CRM and all opportunity and forecasting reporting.
• Develop and manage all new business for strategic and technology consulting services within the healthcare, government and manufacturing sectors.
• Negotiate healthcare provider group, ancillary and facility contracts to achieve objectives relative to competitive market trends and client expectations.
• Review cost/benefit analysis of potential promotional programs to justify the ROI and manage budgets set aside to support promotional activities.
• Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
• Utilize SalesForce to track clients and sales.
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