Media executive vs marketing director

Differences between media executive and marketing director duties and responsibilities

Media executive example responsibilities.

• Manage company website including photography of all images, update images and information as necessary.
• Boost ads for certain target audiences on Facebook.
• Prepare and deliver effective monthly reports to prove ROI.
• Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
• Organize and run several events in the community to communicate company information.

Marketing director example responsibilities.

• Manage staging of NCAA athletics events.
• Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
• Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
• Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
• Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
• Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
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