Post job

Media executive vs marketing manager

The differences between media executives and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media executive and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $76,792 average annual salary of a media executive.

The top three skills for a media executive include facebook, instagram and twitter. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Media executive vs marketing manager overview

Media ExecutiveMarketing Manager
Yearly salary$76,792$104,550
Hourly rate$36.92$50.26
Growth rate10%10%
Number of jobs90,09389,627
Job satisfaction-3
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Media executive vs marketing manager salary

Media executives and marketing managers have different pay scales, as shown below.

Media ExecutiveMarketing Manager
Average salary$76,792$104,550
Salary rangeBetween $33,000 And $176,000Between $71,000 And $153,000
Highest paying City-Menlo Park, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Technology

Differences between media executive and marketing manager education

There are a few differences between a media executive and a marketing manager in terms of educational background:

Media ExecutiveMarketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Media executive vs marketing manager demographics

Here are the differences between media executives' and marketing managers' demographics:

Media ExecutiveMarketing Manager
Average age3939
Gender ratioMale, 40.9% Female, 59.1%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between media executive and marketing manager duties and responsibilities

Media executive example responsibilities.

  • Manage company website including photography of all images, update images and information as necessary.
  • Boost ads for certain target audiences on Facebook.
  • Prepare and deliver effective monthly reports to prove ROI.
  • Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
  • Organize and run several events in the community to communicate company information.

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Media executive vs marketing manager skills

Common media executive skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • YouTube, 7%
  • Press Releases, 6%
  • Media Planning, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

Browse executive management jobs