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Media executive vs media coordinator

The differences between media executives and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a media executive, becoming a media coordinator takes usually requires 2-4 years. Additionally, a media executive has an average salary of $76,792, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a media executive include facebook, instagram and twitter. The most important skills for a media coordinator are facebook, instagram, and twitter.

Media executive vs media coordinator overview

Media ExecutiveMedia Coordinator
Yearly salary$76,792$47,471
Hourly rate$36.92$22.82
Growth rate10%8%
Number of jobs90,09335,285
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 82%
Average age3942
Years of experience104

Media executive vs media coordinator salary

Media executives and media coordinators have different pay scales, as shown below.

Media ExecutiveMedia Coordinator
Average salary$76,792$47,471
Salary rangeBetween $33,000 And $176,000Between $34,000 And $64,000
Highest paying City-Urban Honolulu, HI
Highest paying state-Hawaii
Best paying company-The Joffrey Ballet
Best paying industry-Manufacturing

Differences between media executive and media coordinator education

There are a few differences between a media executive and a media coordinator in terms of educational background:

Media ExecutiveMedia Coordinator
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Media executive vs media coordinator demographics

Here are the differences between media executives' and media coordinators' demographics:

Media ExecutiveMedia Coordinator
Average age3942
Gender ratioMale, 40.9% Female, 59.1%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between media executive and media coordinator duties and responsibilities

Media executive example responsibilities.

  • Manage company website including photography of all images, update images and information as necessary.
  • Boost ads for certain target audiences on Facebook.
  • Prepare and deliver effective monthly reports to prove ROI.
  • Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
  • Organize and run several events in the community to communicate company information.

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Media executive vs media coordinator skills

Common media executive skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • YouTube, 7%
  • Press Releases, 6%
  • Media Planning, 4%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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