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The differences between media specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media specialist, becoming a content specialist takes usually requires 4-6 years. Additionally, a content specialist has an average salary of $66,018, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a media specialist include digital marketing, video production and customer service. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Media Specialist | Content Specialist | |
| Yearly salary | $50,832 | $66,018 |
| Hourly rate | $24.44 | $31.74 |
| Growth rate | 8% | 19% |
| Number of jobs | 39,401 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 76% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Media specialists and content specialists have different pay scales, as shown below.
| Media Specialist | Content Specialist | |
| Average salary | $50,832 | $66,018 |
| Salary range | Between $35,000 And $73,000 | Between $52,000 And $83,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | BP America Inc | Meta |
| Best paying industry | Professional | Health Care |
There are a few differences between a media specialist and a content specialist in terms of educational background:
| Media Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between media specialists' and content specialists' demographics:
| Media Specialist | Content Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |