Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between media specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media specialist, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a media specialist include digital marketing, video production and customer service. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Media Specialist | Marketing Communications Specialist | |
| Yearly salary | $50,832 | $53,993 |
| Hourly rate | $24.44 | $25.96 |
| Growth rate | 8% | 19% |
| Number of jobs | 39,401 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Media specialists and marketing communications specialists have different pay scales, as shown below.
| Media Specialist | Marketing Communications Specialist | |
| Average salary | $50,832 | $53,993 |
| Salary range | Between $35,000 And $73,000 | Between $36,000 And $80,000 |
| Highest paying City | Washington, DC | Seattle, WA |
| Highest paying state | New Jersey | Delaware |
| Best paying company | BP America Inc | Apple |
| Best paying industry | Professional | Technology |
There are a few differences between a media specialist and a marketing communications specialist in terms of educational background:
| Media Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between media specialists' and marketing communications specialists' demographics:
| Media Specialist | Marketing Communications Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |