Merchandise executive vs brand manager

The differences between merchandise executives and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a merchandise executive and a brand manager. Additionally, a merchandise executive has an average salary of $99,911, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a merchandise executive include customer service, merchandise displays and plan-o-grams. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Merchandise executive vs brand manager overview

	Merchandise Executive	Brand Manager
Yearly salary	$99,911	$97,789
Hourly rate	$48.03	$47.01
Growth rate	10%	10%
Number of jobs	71,188	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Merchandise executive vs brand manager salary

Merchandise executives and brand managers have different pay scales, as shown below.

	Merchandise Executive	Brand Manager
Average salary	$99,911	$97,789
Salary range	Between $65,000 And $153,000	Between $72,000 And $131,000
Highest paying City	-	Parsippany-Troy Hills, NJ
Highest paying state	-	Rhode Island
Best paying company	-	Meta
Best paying industry	-	Manufacturing

Differences between merchandise executive and brand manager education

There are a few differences between a merchandise executive and a brand manager in terms of educational background:

	Merchandise Executive	Brand Manager
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Merchandise executive vs brand manager demographics

Here are the differences between merchandise executives' and brand managers' demographics:

	Merchandise Executive	Brand Manager
Average age	39	39
Gender ratio	Male, 47.2% Female, 52.8%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between merchandise executive and brand manager duties and responsibilities

Merchandise executive example responsibilities.

Manage a team of buyers who are responsible for the planning and buying for 29 brick & mortar stores and e-commerce.
Develop comprehensive marketing plan including print and digital, utilizing negotiate funding to support events and driving additional revenue and margin.
Assist in all administrative responsibilities including opening and closing store, organization standards, scheduling and payroll processing.

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Merchandise executive vs brand manager skills

Common merchandise executive skills

Customer Service, 43%
Merchandise Displays, 18%
Plan-O-Grams, 6%
Increase Sales, 5%
Store Associates, 5%
Product Knowledge, 4%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%