Merchandise executive vs marketing director

The differences between merchandise executives and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a merchandise executive and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $99,911 average annual salary of a merchandise executive.

The top three skills for a merchandise executive include customer service, merchandise displays and plan-o-grams. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Merchandise executive vs marketing director overview

	Merchandise Executive	Marketing Director
Yearly salary	$99,911	$114,906
Hourly rate	$48.03	$55.24
Growth rate	10%	10%
Number of jobs	71,188	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Merchandise executive vs marketing director salary

Merchandise executives and marketing directors have different pay scales, as shown below.

	Merchandise Executive	Marketing Director
Average salary	$99,911	$114,906
Salary range	Between $65,000 And $153,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between merchandise executive and marketing director education

There are a few differences between a merchandise executive and a marketing director in terms of educational background:

	Merchandise Executive	Marketing Director
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Merchandise executive vs marketing director demographics

Here are the differences between merchandise executives' and marketing directors' demographics:

	Merchandise Executive	Marketing Director
Average age	39	39
Gender ratio	Male, 47.2% Female, 52.8%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between merchandise executive and marketing director duties and responsibilities

Merchandise executive example responsibilities.

Manage a team of buyers who are responsible for the planning and buying for 29 brick & mortar stores and e-commerce.
Develop comprehensive marketing plan including print and digital, utilizing negotiate funding to support events and driving additional revenue and margin.
Assist in all administrative responsibilities including opening and closing store, organization standards, scheduling and payroll processing.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Merchandise executive vs marketing director skills

Common merchandise executive skills

Customer Service, 43%
Merchandise Displays, 18%
Plan-O-Grams, 6%
Increase Sales, 5%
Store Associates, 5%
Product Knowledge, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Merchandise Executive
Merchandise Executive vs Marketing Director

Updated January 8, 2025

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