Merchandise executive vs marketing manager

The differences between merchandise executives and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a merchandise executive and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $99,911 average annual salary of a merchandise executive.

The top three skills for a merchandise executive include customer service, merchandise displays and plan-o-grams. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Merchandise executive vs marketing manager overview

	Merchandise Executive	Marketing Manager
Yearly salary	$99,911	$104,550
Hourly rate	$48.03	$50.26
Growth rate	10%	10%
Number of jobs	71,188	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Merchandise executive vs marketing manager salary

Merchandise executives and marketing managers have different pay scales, as shown below.

	Merchandise Executive	Marketing Manager
Average salary	$99,911	$104,550
Salary range	Between $65,000 And $153,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between merchandise executive and marketing manager education

There are a few differences between a merchandise executive and a marketing manager in terms of educational background:

	Merchandise Executive	Marketing Manager
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Merchandise executive vs marketing manager demographics

Here are the differences between merchandise executives' and marketing managers' demographics:

	Merchandise Executive	Marketing Manager
Average age	39	39
Gender ratio	Male, 47.2% Female, 52.8%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between merchandise executive and marketing manager duties and responsibilities

Merchandise executive example responsibilities.

Manage a team of buyers who are responsible for the planning and buying for 29 brick & mortar stores and e-commerce.
Develop comprehensive marketing plan including print and digital, utilizing negotiate funding to support events and driving additional revenue and margin.
Assist in all administrative responsibilities including opening and closing store, organization standards, scheduling and payroll processing.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Merchandise executive vs marketing manager skills

Common merchandise executive skills

Customer Service, 43%
Merchandise Displays, 18%
Plan-O-Grams, 6%
Increase Sales, 5%
Store Associates, 5%
Product Knowledge, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Merchandise Executive
Merchandise Executive vs Marketing Manager

Updated January 8, 2025

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