Merchandise executive vs marketing vice president

The differences between merchandise executives and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a merchandise executive and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $99,911 average annual salary of a merchandise executive.

The top three skills for a merchandise executive include customer service, merchandise displays and plan-o-grams. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.

Merchandise executive vs marketing vice president overview

	Merchandise Executive	Marketing Vice President
Yearly salary	$99,911	$177,188
Hourly rate	$48.03	$85.19
Growth rate	10%	10%
Number of jobs	71,188	111,356
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

Merchandise executive vs marketing vice president salary

Merchandise executives and marketing vice presidents have different pay scales, as shown below.

	Merchandise Executive	Marketing Vice President
Average salary	$99,911	$177,188
Salary range	Between $65,000 And $153,000	Between $121,000 And $258,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Oregon
Best paying company	-	Coty
Best paying industry	-	Retail

Differences between merchandise executive and marketing vice president education

There are a few differences between a merchandise executive and a marketing vice president in terms of educational background:

	Merchandise Executive	Marketing Vice President
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Merchandise executive vs marketing vice president demographics

Here are the differences between merchandise executives' and marketing vice presidents' demographics:

	Merchandise Executive	Marketing Vice President
Average age	39	39
Gender ratio	Male, 47.2% Female, 52.8%	Male, 64.4% Female, 35.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between merchandise executive and marketing vice president duties and responsibilities

Merchandise executive example responsibilities.

Manage a team of buyers who are responsible for the planning and buying for 29 brick & mortar stores and e-commerce.
Develop comprehensive marketing plan including print and digital, utilizing negotiate funding to support events and driving additional revenue and margin.
Assist in all administrative responsibilities including opening and closing store, organization standards, scheduling and payroll processing.

Marketing vice president example responsibilities.

Lead the procurement of all physical products and RFP design.
Manage Facebook account and promote upcoming events on campus using different marketing tactics
Work both from RFP and from prospecting.
Include oversight of all creative development, messaging and production of collateral materials for donors.
Spearhead and implement the change management initiative to roll out HCP MCM to entire company.
Create the structure and foundation for an in-house call center team that receives 15-20k calls a month.

Merchandise executive vs marketing vice president skills

Common merchandise executive skills

Customer Service, 43%
Merchandise Displays, 18%
Plan-O-Grams, 6%
Increase Sales, 5%
Store Associates, 5%
Product Knowledge, 4%

Common marketing vice president skills

Digital Marketing, 14%
Analytics, 8%
Marketing Campaigns, 5%
SEO, 4%
Integrated Marketing, 3%
CRM, 3%

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Merchandise Executive
Merchandise Executive vs Marketing Vice President

Updated January 8, 2025

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