Merchandise executive vs sales and marketing manager

The differences between merchandise executives and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a merchandise executive and a sales and marketing manager. Additionally, a merchandise executive has an average salary of $99,911, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a merchandise executive include customer service, merchandise displays and plan-o-grams. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Merchandise executive vs sales and marketing manager overview

	Merchandise Executive	Sales And Marketing Manager
Yearly salary	$99,911	$81,953
Hourly rate	$48.03	$39.40
Growth rate	10%	10%
Number of jobs	71,188	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Merchandise executive vs sales and marketing manager salary

Merchandise executives and sales and marketing managers have different pay scales, as shown below.

	Merchandise Executive	Sales And Marketing Manager
Average salary	$99,911	$81,953
Salary range	Between $65,000 And $153,000	Between $43,000 And $154,000
Highest paying City	-	Yonkers, NY
Highest paying state	-	New York
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between merchandise executive and sales and marketing manager education

There are a few differences between a merchandise executive and a sales and marketing manager in terms of educational background:

	Merchandise Executive	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Merchandise executive vs sales and marketing manager demographics

Here are the differences between merchandise executives' and sales and marketing managers' demographics:

	Merchandise Executive	Sales And Marketing Manager
Average age	39	39
Gender ratio	Male, 47.2% Female, 52.8%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between merchandise executive and sales and marketing manager duties and responsibilities

Merchandise executive example responsibilities.

Manage a team of buyers who are responsible for the planning and buying for 29 brick & mortar stores and e-commerce.
Develop comprehensive marketing plan including print and digital, utilizing negotiate funding to support events and driving additional revenue and margin.
Assist in all administrative responsibilities including opening and closing store, organization standards, scheduling and payroll processing.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Merchandise executive vs sales and marketing manager skills

Common merchandise executive skills

Customer Service, 43%
Merchandise Displays, 18%
Plan-O-Grams, 6%
Increase Sales, 5%
Store Associates, 5%
Product Knowledge, 4%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

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Executive Management Industry
Merchandise Executive
Merchandise Executive vs Sales And Marketing Manager

Updated January 8, 2025

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