National marketing director vs director, national accounts

The differences between national marketing directors and directors, national accounts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a national marketing director, becoming a director, national accounts takes usually requires 6-8 years. Additionally, a director, national accounts has an average salary of $118,359, which is higher than the $114,151 average annual salary of a national marketing director.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for a director, national accounts are account management, national accounts, and channel marketing.

National marketing director vs director, national accounts overview

	National Marketing Director	Director, National Accounts
Yearly salary	$114,151	$118,359
Hourly rate	$54.88	$56.90
Growth rate	10%	5%
Number of jobs	115,962	66,271
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 82%
Average age	39	46
Years of experience	10	8

National marketing director vs director, national accounts salary

National marketing directors and directors, national accounts have different pay scales, as shown below.

	National Marketing Director	Director, National Accounts
Average salary	$114,151	$118,359
Salary range	Between $87,000 And $149,000	Between $88,000 And $159,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between national marketing director and director, national accounts education

There are a few differences between a national marketing director and a director, national accounts in terms of educational background:

	National Marketing Director	Director, National Accounts
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 82%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

National marketing director vs director, national accounts demographics

Here are the differences between national marketing directors' and directors, national accounts' demographics:

	National Marketing Director	Director, National Accounts
Average age	39	46
Gender ratio	Male, 59.6% Female, 40.4%	Male, 76.3% Female, 23.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between national marketing director and director, national accounts duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Director, national accounts example responsibilities.

Utilize Microsoft CRM to maintain pipeline of leads, opportunities, and sales to aid in forecasting future sales expectations.
Manage cross-selling opportunities between all business segments.
Key business development sell in national healthcare vertical business group; sell to hospitals and group purchasing organizations nationally.
Develop and maintain excellent relationships with GPO purchasing and clinical leadership and leverage those relationships to gain and maintain business.
Structure SalesForce CRM tool to effectively create a measurable pipeline of sales activity for the company.
Negotiate home healthcare and hospice contracts, re-negotiate and amend existing contracts by utilizing pricing analyses and product differentiation.

National marketing director vs director, national accounts skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common director, national accounts skills

Account Management, 15%
National Accounts, 12%
Channel Marketing, 11%
Healthcare, 9%
Pharmaceutical Industry, 8%
Trade Shows, 5%

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National Marketing Director vs Director, National Accounts

Updated January 8, 2025

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