National marketing director vs director of communications and marketing

The differences between national marketing directors and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national marketing director and a director of communications and marketing. Additionally, a national marketing director has an average salary of $114,151, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

National marketing director vs director of communications and marketing overview

	National Marketing Director	Director Of Communications And Marketing
Yearly salary	$114,151	$87,324
Hourly rate	$54.88	$41.98
Growth rate	10%	10%
Number of jobs	115,962	109,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

National marketing director vs director of communications and marketing salary

National marketing directors and directors of communications and marketing have different pay scales, as shown below.

	National Marketing Director	Director Of Communications And Marketing
Average salary	$114,151	$87,324
Salary range	Between $87,000 And $149,000	Between $57,000 And $133,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New York
Best paying company	-	Paul Hastings
Best paying industry	-	Professional

Differences between national marketing director and director of communications and marketing education

There are a few differences between a national marketing director and a director of communications and marketing in terms of educational background:

	National Marketing Director	Director Of Communications And Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 80%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

National marketing director vs director of communications and marketing demographics

Here are the differences between national marketing directors' and directors of communications and marketing' demographics:

	National Marketing Director	Director Of Communications And Marketing
Average age	39	39
Gender ratio	Male, 59.6% Female, 40.4%	Male, 36.1% Female, 63.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between national marketing director and director of communications and marketing duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Director of communications and marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct SEM and SEO strategies for trial consumer online site in reus device sales.
Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
Implement company s first Facebook advertisement.
Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.

National marketing director vs director of communications and marketing skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common director of communications and marketing skills

Web Content, 10%
Strategic Communications, 6%
Marketing Campaigns, 6%
Press Releases, 6%
Digital Marketing, 5%
External Communications, 4%

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National Marketing Director
National Marketing Director vs Director Of Communications And Marketing

Updated January 8, 2025

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