National marketing director vs director of marketing & development

Differences between national marketing director and director of marketing & development duties and responsibilities

National marketing director example responsibilities.

• Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
• Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
• Track results of campaigns to ensure a measurable and positive return on investment (ROI).
• Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
• Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
• Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
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Director of marketing & development example responsibilities.

• Manage the rollout and maintenance for retail store POS system.
• Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
• Create first Facebook social media marketing strategy for mall.
• Structure reporting standards to host all commercial KPIs, providing decision support to group management.
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