National marketing director vs director of sales and marketing

The differences between national marketing directors and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a national marketing director, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $114,151 average annual salary of a national marketing director.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

National marketing director vs director of sales and marketing overview

	National Marketing Director	Director Of Sales And Marketing
Yearly salary	$114,151	$117,348
Hourly rate	$54.88	$56.42
Growth rate	10%	5%
Number of jobs	115,962	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	10	8

National marketing director vs director of sales and marketing salary

National marketing directors and directors of sales and marketing have different pay scales, as shown below.

	National Marketing Director	Director Of Sales And Marketing
Average salary	$114,151	$117,348
Salary range	Between $87,000 And $149,000	Between $73,000 And $188,000
Highest paying City	-	Urban Honolulu, HI
Highest paying state	-	Hawaii
Best paying company	-	Quidel
Best paying industry	-	Manufacturing

Differences between national marketing director and director of sales and marketing education

There are a few differences between a national marketing director and a director of sales and marketing in terms of educational background:

	National Marketing Director	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

National marketing director vs director of sales and marketing demographics

Here are the differences between national marketing directors' and directors of sales and marketing' demographics:

	National Marketing Director	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 59.6% Female, 40.4%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between national marketing director and director of sales and marketing duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

National marketing director vs director of sales and marketing skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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National Marketing Director
National Marketing Director vs Director Of Sales And Marketing

Updated January 8, 2025

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