National marketing director vs director, product marketing

The differences between national marketing directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national marketing director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $114,151 average annual salary of a national marketing director.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for a director, product marketing are product management, digital marketing, and market research.

National marketing director vs director, product marketing overview

	National Marketing Director	Director, Product Marketing
Yearly salary	$114,151	$141,699
Hourly rate	$54.88	$68.12
Growth rate	10%	10%
Number of jobs	115,962	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

National marketing director vs director, product marketing salary

National marketing directors and directors, product marketing have different pay scales, as shown below.

	National Marketing Director	Director, Product Marketing
Average salary	$114,151	$141,699
Salary range	Between $87,000 And $149,000	Between $97,000 And $205,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between national marketing director and director, product marketing education

There are a few differences between a national marketing director and a director, product marketing in terms of educational background:

	National Marketing Director	Director, Product Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

National marketing director vs director, product marketing demographics

Here are the differences between national marketing directors' and directors, product marketing' demographics:

	National Marketing Director	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 59.6% Female, 40.4%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between national marketing director and director, product marketing duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

National marketing director vs director, product marketing skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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National Marketing Director
National Marketing Director vs Director, Product Marketing

Updated January 8, 2025

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