National marketing director vs head of marketing

The differences between national marketing directors and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national marketing director and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $114,151 average annual salary of a national marketing director.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

National marketing director vs head of marketing overview

	National Marketing Director	Head Of Marketing
Yearly salary	$114,151	$137,829
Hourly rate	$54.88	$66.26
Growth rate	10%	10%
Number of jobs	115,962	92,557
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

National marketing director vs head of marketing salary

National marketing directors and heads of marketing have different pay scales, as shown below.

	National Marketing Director	Head Of Marketing
Average salary	$114,151	$137,829
Salary range	Between $87,000 And $149,000	Between $93,000 And $203,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Media

Differences between national marketing director and head of marketing education

There are a few differences between a national marketing director and a head of marketing in terms of educational background:

	National Marketing Director	Head Of Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

National marketing director vs head of marketing demographics

Here are the differences between national marketing directors' and heads of marketing' demographics:

	National Marketing Director	Head Of Marketing
Average age	39	39
Gender ratio	Male, 59.6% Female, 40.4%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between national marketing director and head of marketing duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Head of marketing example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish and maintain a dashboard of key sales and operational metrics (KPIs).
Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
Create PowerPoint audio and video presentations.
Track and analyze program effectiveness to determine ROI and prioritize resources.

National marketing director vs head of marketing skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common head of marketing skills

Digital Marketing, 12%
Integrated Marketing, 6%
Marketing Campaigns, 4%
KPIs, 3%
Channel Marketing, 3%
Google Analytics, 3%

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National Marketing Director
National Marketing Director vs Head Of Marketing

Updated January 8, 2025

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