National marketing director vs marketing account manager

The differences between national marketing directors and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national marketing director and a marketing account manager. Additionally, a national marketing director has an average salary of $114,151, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

National marketing director vs marketing account manager overview

	National Marketing Director	Marketing Account Manager
Yearly salary	$114,151	$67,983
Hourly rate	$54.88	$32.68
Growth rate	10%	10%
Number of jobs	115,962	163,297
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

National marketing director vs marketing account manager salary

National marketing directors and marketing account managers have different pay scales, as shown below.

	National Marketing Director	Marketing Account Manager
Average salary	$114,151	$67,983
Salary range	Between $87,000 And $149,000	Between $50,000 And $91,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	American Tower
Best paying industry	-	Energy

Differences between national marketing director and marketing account manager education

There are a few differences between a national marketing director and a marketing account manager in terms of educational background:

	National Marketing Director	Marketing Account Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

National marketing director vs marketing account manager demographics

Here are the differences between national marketing directors' and marketing account managers' demographics:

	National Marketing Director	Marketing Account Manager
Average age	39	39
Gender ratio	Male, 59.6% Female, 40.4%	Male, 43.0% Female, 57.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between national marketing director and marketing account manager duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Marketing account manager example responsibilities.

Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.

National marketing director vs marketing account manager skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common marketing account manager skills

Digital Marketing, 18%
Project Management, 8%
Email Marketing, 6%
Account Management, 5%
Marketing Campaigns, 5%
Google Analytics, 5%

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National Marketing Director
National Marketing Director vs Marketing Account Manager

Updated January 8, 2025

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