National marketing director vs marketing director

The differences between national marketing directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national marketing director and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $114,151 average annual salary of a national marketing director.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

National marketing director vs marketing director overview

	National Marketing Director	Marketing Director
Yearly salary	$114,151	$114,906
Hourly rate	$54.88	$55.24
Growth rate	10%	10%
Number of jobs	115,962	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

National marketing director vs marketing director salary

National marketing directors and marketing directors have different pay scales, as shown below.

	National Marketing Director	Marketing Director
Average salary	$114,151	$114,906
Salary range	Between $87,000 And $149,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between national marketing director and marketing director education

There are a few differences between a national marketing director and a marketing director in terms of educational background:

	National Marketing Director	Marketing Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

National marketing director vs marketing director demographics

Here are the differences between national marketing directors' and marketing directors' demographics:

	National Marketing Director	Marketing Director
Average age	39	39
Gender ratio	Male, 59.6% Female, 40.4%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between national marketing director and marketing director duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

National marketing director vs marketing director skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

National Marketing Director vs. similar jobs

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National Marketing Director
National Marketing Director vs Marketing Director

Updated January 8, 2025

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