National marketing director vs marketing lead

The differences between national marketing directors and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national marketing director and a marketing lead. Additionally, a national marketing director has an average salary of $114,151, which is higher than the $104,664 average annual salary of a marketing lead.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

National marketing director vs marketing lead overview

	National Marketing Director	Marketing Lead
Yearly salary	$114,151	$104,664
Hourly rate	$54.88	$50.32
Growth rate	10%	10%
Number of jobs	115,962	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

National marketing director vs marketing lead salary

National marketing directors and marketing leads have different pay scales, as shown below.

	National Marketing Director	Marketing Lead
Average salary	$114,151	$104,664
Salary range	Between $87,000 And $149,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between national marketing director and marketing lead education

There are a few differences between a national marketing director and a marketing lead in terms of educational background:

	National Marketing Director	Marketing Lead
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

National marketing director vs marketing lead demographics

Here are the differences between national marketing directors' and marketing leads' demographics:

	National Marketing Director	Marketing Lead
Average age	39	39
Gender ratio	Male, 59.6% Female, 40.4%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between national marketing director and marketing lead duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

National marketing director vs marketing lead skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

National Marketing Director vs. similar jobs

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National Marketing Director
National Marketing Director vs Marketing Lead

Updated January 8, 2025

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