National marketing director vs marketing manager

The differences between national marketing directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national marketing director and a marketing manager. Additionally, a national marketing director has an average salary of $114,151, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

National marketing director vs marketing manager overview

	National Marketing Director	Marketing Manager
Yearly salary	$114,151	$104,550
Hourly rate	$54.88	$50.26
Growth rate	10%	10%
Number of jobs	115,962	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

National marketing director vs marketing manager salary

National marketing directors and marketing managers have different pay scales, as shown below.

	National Marketing Director	Marketing Manager
Average salary	$114,151	$104,550
Salary range	Between $87,000 And $149,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between national marketing director and marketing manager education

There are a few differences between a national marketing director and a marketing manager in terms of educational background:

	National Marketing Director	Marketing Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

National marketing director vs marketing manager demographics

Here are the differences between national marketing directors' and marketing managers' demographics:

	National Marketing Director	Marketing Manager
Average age	39	39
Gender ratio	Male, 59.6% Female, 40.4%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between national marketing director and marketing manager duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

National marketing director vs marketing manager skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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National Marketing Director
National Marketing Director vs Marketing Manager

Updated January 8, 2025

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