National marketing director vs national director

The differences between national marketing directors and national directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a national marketing director, becoming a national director takes usually requires 6-8 years. Additionally, a national director has an average salary of $117,787, which is higher than the $114,151 average annual salary of a national marketing director.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for a national director are project management, customer service, and healthcare.

National marketing director vs national director overview

	National Marketing Director	National Director
Yearly salary	$114,151	$117,787
Hourly rate	$54.88	$56.63
Growth rate	10%	5%
Number of jobs	115,962	53,071
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 70%
Average age	39	46
Years of experience	10	8

National marketing director vs national director salary

National marketing directors and national directors have different pay scales, as shown below.

	National Marketing Director	National Director
Average salary	$114,151	$117,787
Salary range	Between $87,000 And $149,000	Between $68,000 And $202,000
Highest paying City	-	Portland, OR
Highest paying state	-	Vermont
Best paying company	-	Lewis Brisbois Bisgaard & Smith
Best paying industry	-	Manufacturing

Differences between national marketing director and national director education

There are a few differences between a national marketing director and a national director in terms of educational background:

	National Marketing Director	National Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

National marketing director vs national director demographics

Here are the differences between national marketing directors' and national directors' demographics:

	National Marketing Director	National Director
Average age	39	46
Gender ratio	Male, 59.6% Female, 40.4%	Male, 65.7% Female, 34.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between national marketing director and national director duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

National director example responsibilities.

Lead and coordinate RFP process for large national accounts.
Garner B2C and B2B leads via trade and consumer shows; identify prospects for sales cultivation.
Lead primary and secondary research teams on industry strategy and advise executive leadership council.
Establish and manage the mid-Atlantic regional office of a privately own legal education company that provide educational services to law students.
Spearhead business-to-business sales and marketing development and execution with chief oversight of corporate revenue growth within a northeast region.
Structure and develop IDN /Corporate accounts programs.

National marketing director vs national director skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common national director skills

Project Management, 16%
Customer Service, 10%
Healthcare, 9%
Oversight, 7%
Veterans, 4%
Patients, 4%

National Marketing Director vs. similar jobs

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National Marketing Director
National Marketing Director vs National Director

Updated January 8, 2025

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