National marketing director vs regional marketing manager

Differences between national marketing director and regional marketing manager duties and responsibilities

National marketing director example responsibilities.

• Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
• Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
• Track results of campaigns to ensure a measurable and positive return on investment (ROI).
• Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
• Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
• Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
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Regional marketing manager example responsibilities.

• Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
• Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
• Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
• Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
• Develop promotions which heighten brand awareness and maximize ROI.
• Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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