National marketing director vs senior director of marketing

The differences between national marketing directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national marketing director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $114,151 average annual salary of a national marketing director.

The top three skills for a national marketing director include digital marketing, market research and sales strategies. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

National marketing director vs senior director of marketing overview

	National Marketing Director	Senior Director Of Marketing
Yearly salary	$114,151	$159,916
Hourly rate	$54.88	$76.88
Growth rate	10%	10%
Number of jobs	115,962	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

National marketing director vs senior director of marketing salary

National marketing directors and senior directors of marketing have different pay scales, as shown below.

	National Marketing Director	Senior Director Of Marketing
Average salary	$114,151	$159,916
Salary range	Between $87,000 And $149,000	Between $112,000 And $226,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Washington Prime Group
Best paying industry	-	Media

Differences between national marketing director and senior director of marketing education

There are a few differences between a national marketing director and a senior director of marketing in terms of educational background:

	National Marketing Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

National marketing director vs senior director of marketing demographics

Here are the differences between national marketing directors' and senior directors of marketing' demographics:

	National Marketing Director	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 59.6% Female, 40.4%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between national marketing director and senior director of marketing duties and responsibilities

National marketing director example responsibilities.

Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Develop national channel of company, creating and executing strategic marketing plans, CRM tools, and customer loyalty programs.
Launch Saturn's first ever owner retention CRM initiative capitalizing on unprecedent sales levels.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

National marketing director vs senior director of marketing skills

Common national marketing director skills

Digital Marketing, 10%
Market Research, 9%
Sales Strategies, 8%
Product Development, 5%
Brand Marketing, 5%
ROI, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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National Marketing Director vs Senior Director Of Marketing

Updated January 8, 2025

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