Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between new media coordinators and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media coordinator and a public relations coordinator. Additionally, a new media coordinator has an average salary of $53,060, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a new media coordinator include s website, facebook and promotional campaigns. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| New Media Coordinator | Public Relations Coordinator | |
| Yearly salary | $53,060 | $46,225 |
| Hourly rate | $25.51 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,738 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A New Media Coordinator is a communications professional who develops and implements the targeted advertising content and communication for various media platforms. Their responsibilities include planning and executing advertising and media campaigns, reviewing and editing all content, identifying press opportunities with evolving issues, facilitating press conferences and briefings, keeping updated on media trends, dealing with the media budget, and negotiating to ensure competitive deals with media outlets are closed.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
New media coordinators and public relations coordinators have different pay scales, as shown below.
| New Media Coordinator | Public Relations Coordinator | |
| Average salary | $53,060 | $46,225 |
| Salary range | Between $38,000 And $73,000 | Between $35,000 And $60,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Virginia |
| Best paying company | - | Shiseido |
| Best paying industry | - | Health Care |
There are a few differences between a new media coordinator and a public relations coordinator in terms of educational background:
| New Media Coordinator | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between new media coordinators' and public relations coordinators' demographics:
| New Media Coordinator | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |