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The differences between new media coordinators and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media coordinator and a publicist. Additionally, a new media coordinator has an average salary of $53,060, which is higher than the $50,679 average annual salary of a publicist.
The top three skills for a new media coordinator include s website, facebook and promotional campaigns. The most important skills for a publicist are press releases, press materials, and public relations campaigns.
| New Media Coordinator | Publicist | |
| Yearly salary | $53,060 | $50,679 |
| Hourly rate | $25.51 | $24.36 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,738 | 7,343 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A New Media Coordinator is a communications professional who develops and implements the targeted advertising content and communication for various media platforms. Their responsibilities include planning and executing advertising and media campaigns, reviewing and editing all content, identifying press opportunities with evolving issues, facilitating press conferences and briefings, keeping updated on media trends, dealing with the media budget, and negotiating to ensure competitive deals with media outlets are closed.
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
New media coordinators and publicists have different pay scales, as shown below.
| New Media Coordinator | Publicist | |
| Average salary | $53,060 | $50,679 |
| Salary range | Between $38,000 And $73,000 | Between $30,000 And $83,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | J. The Jewish News of Northern California |
| Best paying industry | - | Media |
There are a few differences between a new media coordinator and a publicist in terms of educational background:
| New Media Coordinator | Publicist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between new media coordinators' and publicists' demographics:
| New Media Coordinator | Publicist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |