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The differences between new media coordinators and social media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a new media coordinator, becoming a social media manager takes usually requires 8-10 years. Additionally, a social media manager has an average salary of $70,287, which is higher than the $53,060 average annual salary of a new media coordinator.
The top three skills for a new media coordinator include s website, facebook and promotional campaigns. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| New Media Coordinator | Social Media Manager | |
| Yearly salary | $53,060 | $70,287 |
| Hourly rate | $25.51 | $33.79 |
| Growth rate | 8% | 10% |
| Number of jobs | 24,738 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A New Media Coordinator is a communications professional who develops and implements the targeted advertising content and communication for various media platforms. Their responsibilities include planning and executing advertising and media campaigns, reviewing and editing all content, identifying press opportunities with evolving issues, facilitating press conferences and briefings, keeping updated on media trends, dealing with the media budget, and negotiating to ensure competitive deals with media outlets are closed.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
New media coordinators and social media managers have different pay scales, as shown below.
| New Media Coordinator | Social Media Manager | |
| Average salary | $53,060 | $70,287 |
| Salary range | Between $38,000 And $73,000 | Between $50,000 And $98,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Microsoft |
| Best paying industry | - | Technology |
There are a few differences between a new media coordinator and a social media manager in terms of educational background:
| New Media Coordinator | Social Media Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between new media coordinators' and social media managers' demographics:
| New Media Coordinator | Social Media Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |