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The differences between new media coordinators and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media coordinator and a social media specialist. Additionally, a new media coordinator has an average salary of $53,060, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a new media coordinator include s website, facebook and promotional campaigns. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| New Media Coordinator | Social Media Specialist | |
| Yearly salary | $53,060 | $51,584 |
| Hourly rate | $25.51 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,738 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A New Media Coordinator is a communications professional who develops and implements the targeted advertising content and communication for various media platforms. Their responsibilities include planning and executing advertising and media campaigns, reviewing and editing all content, identifying press opportunities with evolving issues, facilitating press conferences and briefings, keeping updated on media trends, dealing with the media budget, and negotiating to ensure competitive deals with media outlets are closed.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
New media coordinators and social media specialists have different pay scales, as shown below.
| New Media Coordinator | Social Media Specialist | |
| Average salary | $53,060 | $51,584 |
| Salary range | Between $38,000 And $73,000 | Between $38,000 And $68,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Hawaii |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between a new media coordinator and a social media specialist in terms of educational background:
| New Media Coordinator | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between new media coordinators' and social media specialists' demographics:
| New Media Coordinator | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |