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The differences between new media coordinators and social media strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a new media coordinator, becoming a social media strategist takes usually requires 1-2 years. Additionally, a social media strategist has an average salary of $62,339, which is higher than the $53,060 average annual salary of a new media coordinator.
The top three skills for a new media coordinator include s website, facebook and promotional campaigns. The most important skills for a social media strategist are instagram, digital marketing, and twitter.
| New Media Coordinator | Social Media Strategist | |
| Yearly salary | $53,060 | $62,339 |
| Hourly rate | $25.51 | $29.97 |
| Growth rate | 8% | 10% |
| Number of jobs | 24,738 | 43,791 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Average age | 42 | 44 |
| Years of experience | 4 | 2 |
A New Media Coordinator is a communications professional who develops and implements the targeted advertising content and communication for various media platforms. Their responsibilities include planning and executing advertising and media campaigns, reviewing and editing all content, identifying press opportunities with evolving issues, facilitating press conferences and briefings, keeping updated on media trends, dealing with the media budget, and negotiating to ensure competitive deals with media outlets are closed.
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
New media coordinators and social media strategists have different pay scales, as shown below.
| New Media Coordinator | Social Media Strategist | |
| Average salary | $53,060 | $62,339 |
| Salary range | Between $38,000 And $73,000 | Between $41,000 And $94,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Utah |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between a new media coordinator and a social media strategist in terms of educational background:
| New Media Coordinator | Social Media Strategist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between new media coordinators' and social media strategists' demographics:
| New Media Coordinator | Social Media Strategist | |
| Average age | 42 | 44 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 12% | 11% |