Online product manager vs brand manager

Differences between online product manager and brand manager duties and responsibilities

Online product manager example responsibilities.

• Manage scope and provide data to upper-management by preparing ROI analyses and short-term and long-term product sales forecasts.
• Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
• Calculate ROI ratios and measure financial performance to budget.
• Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
• Design, test and implement new securities lending and collateral management applications.
• Create innovative lending and collateral management products and oversee initiatives to expand the securities lending program.

Brand manager example responsibilities.

• Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
• Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
• Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
• Manage POS merchandising and distribution of promotional items.
• Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
• Obtain certification through a cheese and wine class.
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