Online product manager vs content manager

Differences between online product manager and content manager duties and responsibilities

Online product manager example responsibilities.

• Manage scope and provide data to upper-management by preparing ROI analyses and short-term and long-term product sales forecasts.
• Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
• Calculate ROI ratios and measure financial performance to budget.
• Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
• Design, test and implement new securities lending and collateral management applications.
• Create innovative lending and collateral management products and oversee initiatives to expand the securities lending program.

Content manager example responsibilities.

• Manage social media, blogging, SEO strategy, and outreach.
• Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
• Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
• Manage social media marketing, including Instagram
• Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
• Web management responsibilities include WordPress and basic HTML.
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