Online product manager vs marketing manager/project manager

Differences between online product manager and marketing manager/project manager duties and responsibilities

Online product manager example responsibilities.

• Manage scope and provide data to upper-management by preparing ROI analyses and short-term and long-term product sales forecasts.
• Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
• Calculate ROI ratios and measure financial performance to budget.
• Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
• Design, test and implement new securities lending and collateral management applications.
• Create innovative lending and collateral management products and oversee initiatives to expand the securities lending program.

Marketing manager/project manager example responsibilities.

• Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
• Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
• Define and program manage nurture campaigns utilizing CRM database.
• Manage sensitive digital and print archives of value historic and current photography.
• Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
• Assist in developing websites by writing HTML5, CSS, and JavaScript code.
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