Online product manager vs online marketing manager

Differences between online product manager and online marketing manager duties and responsibilities

Online product manager example responsibilities.

• Manage scope and provide data to upper-management by preparing ROI analyses and short-term and long-term product sales forecasts.
• Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
• Calculate ROI ratios and measure financial performance to budget.
• Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
• Design, test and implement new securities lending and collateral management applications.
• Create innovative lending and collateral management products and oversee initiatives to expand the securities lending program.

Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
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